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Is It All Product?
A lot of the books we come across point out perceived personality deficit or flaw and harp on it give you some general wishy washy advice. That's a classic technique like Listerine inventing halotosis. So just reading it can often make you start doubting things you didn't doubt before in order to sort of entrap you into becoming an audience member that returns to whichever author is writing. Yes. It's all product.