The Importance of Surprise in Gift Giving

39sec Snip

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Key takeaways

Transcript

Episode notes

Gift givers and recipients are both focused on the moment of exchange, which is the moment when the gift is opened.
Gift givers are focused on putting a smile on the recipient's face, while recipients are focused on the experience of the gift over the ownership of the gift.

With the holidays upon us, many of us are hunting for that special something for the special someones in our lives. It's how we show we care about them. So why is it so hard to find the right gift? This week, we talk with researcher Jeff Galak about why the presents we give for holidays and birthdays often miss their mark, and how to become a better gift giver.

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