AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
1min snip
Acquired LIVE from Chase Center (with Daniel Ek, Emily Chang, Jensen Huang and Mark Zuckerberg)
Acquired
Profits Are Elusive in Creator-Centric Models
YouTube's revenue has surged from a $5 billion run rate to $35-40 billion annually, yet it faces significant profitability challenges. Google does not disclose YouTube's profitability; rather, it highlights revenue alone. The platform's commitment to creators is considerable, with 55% of revenue from long-form content and 45% from shorts paid out directly, creating a daunting business model as it incurs high direct variable costs. Over the past three years, YouTube has allocated $70 billion to creators, surpassing Netflix's content expenditure. While YouTube has strategic value as a leading search engine and social media property and offers insights for AI training, its financial viability remains uncertain, questioning the overall profitability of its creator-centric approach.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode