And that was actually the only case in which people's beliefs shifted, updated in the wrong direction relative to what you might expect. You know, in some cases they didn't move so much, but that was the one case out of dozens in which it went in the wrong direction. Do you think to some extent people are maybe cherry picking cases where folks are resistant to arguments and they ignore just the familiar everyday cases when arguments persuade us sensibly all the

time? Yes. Yes. And in the documented cases of this backfire effect, there's another one with vaccine hesitancy, I think, for one specific vaccine and one specific range of the population. But, but yes, I mean, there are kind of now dozens, if not hundreds of experiments showing that in the overwhelming or like the quasi, you know, entirety of the cases, when you give people a good argument for something, something that is based in fact that they would, you know, some, some authority that they trust, then they are going to change their mind, maybe not enough, not as much as we'd like