Rory Sutherland
Tetragrammaton with Rick Rubin
00:00
Capitalism as a Discovery Mechanism
Capitalism is not just an efficiency mechanism, but also a discovery mechanism. The Austrian School of Economists recognized that its strength lies in exploration and uncovering new possibilities. The joy of capitalism comes from discovering things we never knew we wanted and valuing unexpected opportunities. By viewing capitalism like naturalists, we can embrace its wonder and achieve a better kind of capitalism. Creativity thrives by resolving oppositions, just as capitalism thrives by taking seemingly opposing ideas and finding harmony.
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