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Cultural Heroes Shape Corporate Identity
In a corporate setting, the organic transmission of culture relies heavily on influential figures, referred to as cultural heroes, rather than formal training. These high-status individuals, such as experienced engineers or notable employees, play a critical role in shaping corporate culture through their behaviors and decisions. When they express opinions or choices, others are likely to follow suit, effectively promoting cultural norms more powerfully than traditional HR methods. Their status and contributions give them authority, making them key agents of socialization within the organization.