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Gastropod: Why are restaurants so loud? Plus the science behind the perfect playlist
Switched on Pop
Effect of Music on Restaurant Sales
By changing the music in a restaurant to slower, more positive and approachable tunes, an increase in dessert sales by 12% was achieved. Slower paced music can help patrons eat slowly, leading to increased time spent in the restaurant. Tailoring music to the type of restaurant can impact customer behavior - faster music can lead to quick dining for burger joints while slower music can encourage customers to linger and order more in fine dining establishments. Additionally, replacing generic hit songs with lesser-known tunes can create a unique atmosphere and enhance the overall dining experience, contributing to customer satisfaction and potentially increased sales.
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