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Do the work others won't do
The insight from this story is about doing the work that others are not willing to do. In the example shared, Jim and his fraternity brothers had the idea to collectively buy a plane and become pilots. While initially enthusiastic, most of the group backed out when they realized the effort required to obtain a pilot's license. The lesson here is to be willing to put in the work and effort that others may shy away from, as it can lead to opportunities and success that lazy or unwilling individuals might miss out on.