56sec snip

How to Take Over the World cover image

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How to Take Over the World

NOTE

Picking a Fight for Attention

In the tech industry, the Next computer programmer finishes work earlier than the Sun programmer, as Steve Jobs emphasizes that picking a fight is crucial. This approach was evident in the successful 1984 ad campaign by Next, showing that picking a fight garners attention, making it a key strategy for success, as seen in Cubism's confrontational approach in the art world.

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