The Potential of AI Tools in Marketing and Publishing

Many authors are open to using AI for marketing and advertising purposes, but are hesitant to use it for actual writing. The use of AI tools in marketing is seen as a valuable entry point into AI adoption. A significant percentage of authors have their own websites and a notable portion of them sell directly from these sites. The focus on selling directly is more common among nonfiction authors than fiction authors. A considerable number of authors have also published audiobooks, and the trend is expected to increase with the recent announcement of Google Playbooks' distribution through Findaway Voices. This distribution includes Spotify among other retailers.