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Is craft necessary? It’s ~ unquantifiable, yet selected for. Seek it organizationally.
Craft and beauty, despite being unquantifiable, significantly influence people and are valued by successful companies like LVMH, Tesla, Apple, and TSMC. Organizations have come to a greater conviction in the importance of craft over the years, as it impacts products and customers significantly. Even in business-to-business sales like at Stripe, where aesthetics play a big role, crafting high-quality products is deemed crucial. Creating an organizational culture that values craft attracts the best talent and enhances defensibility. Craft is not just valued by customers but is crucial for attracting skilled professionals, which ultimately benefits the organization.