The Power of Immediate Gratification

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Laziness can be caused by a number of factors, including a lack of motivation or a tendency to focus on the present instead of longterm goals.
Present bias is a tendency to overweight whatever will provide instant gratification, which can often lead to unsuccessful behavior change attempts.

It's the time of year when many of us make resolutions for the year ahead. We pledge to quit smoking, eat better, or get more exercise. Then a few weeks go by, and we abandon our best-laid plans. That’s because change is hard. This week, we revisit a favorite 2021 conversation with behavioral scientist Katy Milkman, who shares how we can structure our lives to do what we know is good for us.

Did you catch last week's episode about why we complain — and how we can complain more effectively? You can find it here. And if you'd like to make a financial contribution to support our work, you can do so here. Happy New Year from all of us at Hidden Brain!