Vertical SAS companies, especially in the SMB sector, have the most to gain from AI due to their specific problem sets, proprietary data, and focused solutions. These companies, with existing data and customer bases, are well-positioned to leverage AI for extraordinary customer outcomes in the current tech paradigm shift. SMBs, which now heavily rely on technology, provide a fertile ground for incumbent vendors to implement AI features, enhancing productivity without significant impacts on labor compared to big tech companies experiencing efficiency gains through AI.

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