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#698: Dr. Mark Plotkin on Coffee, The World’s Favorite Stimulant — Chemistry, History, and More

The Tim Ferriss Show

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The Beatniks' Influence on the Specialty Coffee Movement

The beatniks, who rebelled against societal norms in the 1950s, rejected materialism and favored creativity through literature, poetry, and folk music. They rejected alcohol in favor of coffee, spearheading the specialty coffee movement. This movement treated coffee as a high-quality libation to savor, emphasizing its complex flavor profile, artisanal craftsmanship, and similarity to wine in terms of chemical complexity.

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