Dan Koe On How To Build A One-Person Business
The Jack Moses Podcast
00:00
Pivoting and Broadening Your Skill Set without Losing Authority
To pivot and broaden your skill set while maintaining authority, focus on building an authority asset that continuously enhances your credibility. When using social media to attract a diverse audience, do not optimize for immediate sales but aim to nurture followers into potential customers gradually. Create beginner-level content related to your skill to attract a wider audience, then gradually guide them towards more specific content and offerings. Emphasize on framing your content through a philosophy that aligns with your brand, allowing you to seamlessly transition between various topics while still promoting your core skills or services.
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