1min snip

No Stupid Questions cover image

173. How Important Is Your Choice of Words?

No Stupid Questions

NOTE

Towards Health-Consciousness and Semantic Rebranding

The world is moving towards a health-conscious mindset, where having 'fried chicken' in a store's name can deter customers. The SAT (formerly known as the scholastic aptitude test) has rebranded to distance itself from the idea of determining a person's aptitude at a young age. This intentional semantic rebranding is akin to KFC's approach. Additionally, people tend to distance themselves from responsibility by saying 'we won' when their favorite team is victorious but switch to 'they lost' after a defeat.

00:00

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode