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Intro Econ 7: Advertising & Race

Planet Money Summer School

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Market Segmentation and Advertising Competition

Advertising can create a barrier to entry for competitors by targeting specific demographics, leading to a competitive marketplace where companies are compelled to focus on different consumer groups to maintain market share and prevent competitors from gaining an advantage. This process highlights the strategy of market segmentation, dividing the market into smaller groups to increase sales and addresses the challenges of information problems in advertising.

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