The modern consumer wants to get multiple sources in their feed why can't you do that today because every time you click on it you hit a pay wall. This means that publishers are losing 98 percent of the traffic now and so what this means from a newsroom perspective is they end up writing for that two percent which are the most extreme and politically aligned group. The publisher can set the price they can set the terms they control the cost of micro payments exactly micro payments was a mistake twitter made at the beginning, he says.