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#105 – Understanding why the Company is the Product with John Cutler

Boundaryless Conversations Podcast

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Simplify to Amplify

Many companies, especially in the scale-up phase, are reflecting on their product offerings and recognizing the need to streamline. Initially, businesses expand by adding multiple products to capture customer interest, but this approach often leads to confusion and inefficiency. As they grow, companies like Zendesk have transitioned from numerous products to a singular, cohesive offering. This transition reveals the importance of clarity in product offerings to enhance customer understanding and satisfaction. The current trend indicates a shift back towards individual products, focusing on simplicity to ensure effective communication and operational efficiency.

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