The decision to opt for consulting over being a venture-backed company was driven by the desire to have more freedom in pursuits such as free diving and focusing on building interesting systems based on experience. Consulting allows for engaging in diverse and enjoyable projects like building memory agents, automations, or reports, rather than just maintaining a utility library. It offers the flexibility to choose projects based on interest rather than being compelled to cater to numerous integrations for the sake of being venture-backed.

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