Starbucks Insights and Odyssey Loyalty Program

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Starbucks has a large loyalty program with 30 million active users. They have insights from loyal customers who are asking for more experiences, access, and recognition. With Odyssey, they are able to provide these things in their loyalty program.

Explore the hidden opportunities and overcome the challenges of loyalty programs and customer engagement to cultivate a fiercely devoted customer base that will be your business's biggest asset.

In this episode, you will be able to:

Uncover the potential of digital collections and the transformative power of Web3.
Discover how to cultivate communities as the core of a successful Web Three loyalty program.
Ascertain the challenges and unique opportunities in tailoring customer engagement strategies through loyalty programs.
Explore the aspects of fairness in game design and meeting customers' expectations in loyalty programs.
Dive into Forum3's innovative platform and the energizing role of community engagement.

In this episode, you will be able to:

Uncover the potential of digital collections and the transformative power of Web3.
Discover how to cultivate communities as the core of a successful Web3 loyalty program.
Explore the aspects of fairness in game design and meeting customers' expectations in loyalty programs.
Dive into Forum3's innovative platform and the energizing role of community engagement.

"Loyalty is now becoming something the brand owes to the customer." - Joe O'Rourke

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