
Nvidia Part I: The GPU Company (1993-2006)
Acquired
00:00
* If you’re not reinventing yourself, you’re just slowly dying *
The company took a bold move towards programmable shaders as a way to differentiate themselves. They aggressively staffed this new project, putting a large amount of capital investment into it. Despite challenges integrating it into their existing products, they continued to press forward. In a surprising twist, they formed a partnership with AMD, one of their competitors in the CPU market.
Transcript
Play full episode