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Nvidia Part I: The GPU Company (1993-2006)
Acquired
** If you’re not reinventing yourself, you’re just slowly dying **
The company took a bold move towards programmable shaders as a way to differentiate themselves. They aggressively staffed this new project, putting a large amount of capital investment into it. Despite challenges integrating it into their existing products, they continued to press forward. In a surprising twist, they formed a partnership with AMD, one of their competitors in the CPU market.
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