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#710: How to Deliver a Digital Course Your Audience REALLY Wants
Online Marketing Made Easy with Amy Porterfield
The Power of Course Calls for Understanding Your Audience’s Needs
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Course calls serve as a crucial method for validating educational courses by facilitating in-depth conversations with potential students. These calls uncover students' fears, challenges, and desires, allowing course creators to gain direct feedback instead of relying on assumptions, which can often lead to misdirection. By engaging in meaningful dialogues, course creators can identify specific struggles and previously attempted solutions that did not work for the students. This insight allows for necessary adjustments to the course, ensuring it meets the actual needs of the audience. It emphasizes the importance of listening more than speaking during these conversations, fostering a mindset open to learning from feedback. Even if initial findings indicate a course is not on the right track, this feedback is invaluable for refining the course design and direction. Embracing this iterative process is integral to effective marketing, which involves experimentation and continuous learning about the audience. Course creators must approach these calls with curiosity, prepared to adapt and improve their offerings based on real student input.
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