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We Bet This App Idea Could Be Bigger Than Reddit

My First Million

NOTE

Craving for the Opposite

Success or dominance in a particular area often leads to a craving for the opposite. For instance, the popularity of Facebook, with its permanent and public photo sharing, spurred the creation of Snapchat, offering impermanent and private photo sharing. The shift in cultural preferences instigated by Facebook's success paved the way for Snapchat's success by creating a desire for a contrasting experience.

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