2min snip

The Psychology Podcast cover image

Annie Murphy Paul || The Extended Mind

The Psychology Podcast

NOTE

Can Gesture Be Used for Good or Ill?

Gesture can be used as a tool for manipulation by marketers who want to distract from the words being spoken. People with auditory disabilities often rely heavily on non-verbal communication, sometimes feeling uncomfortable with excessive hand gestures. However, skilled use of gesture by entrepreneurs in pitching their ventures can attract more funding. Gesture is seen as another channel of communication that can either be used for good or ill, including manipulation. By allowing individuals to express ideas through gestures and visual aids, a broader range of intelligence can be unlocked beyond just focusing on working memory capacity.

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