AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Navigating AI: Embrace or Fear
The future of advertising is anticipated to involve AI systems that manage personal spending based on user preferences, enabling seamless purchasing directly influenced by consumer data. In animation and visual effects, a tool called Runway Take One is emerging, converting videos into animated content that preserves the original emotions of the user. The animation industry reflects a divide in response to these advancements: generalists are enthusiastic, viewing AI as an enhancement to their creative toolkit, while specialists, particularly those with expertise in areas like facial rigging, express fear and concern over job security and the relevance of their skills. Additionally, as the size of studios impacts this response, larger studios with more specialists might be more apprehensive compared to smaller, more versatile teams who embrace innovation.