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The Evolution of Online Speculation & Prediction Markets with the Founder of FanDuel | EP 58
Good Game
Understanding User Experience and Retention in Online Gambling
Analyzing user experience and retention in online gambling reveals critical insights into user cohorts and churn rates. A product's success hinges not just on acquiring new users but on ensuring they remain engaged. High churn rates among users indicate they may not be enjoying the experience or may perceive it as unfair. In gambling, users often return even after losing money, provided they enjoy the activity and feel it is fair. Comparisons to products like scratch cards illustrate that users tend to engage with offerings they find fun and fair, regardless of losses. Conversely, models like penny auctions can lead to user dissatisfaction and perceptions of unfairness, resulting in churn despite initial user acquisition. Therefore, understanding whether growth is driven by new users who eventually churn or existing users who continue to play is vital for sustainable success.
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