1min snip

Decoder with Nilay Patel cover image

Guest host Hank Green makes Nilay Patel explain why websites have a future

Decoder with Nilay Patel

NOTE

Incentive and Fun drive Traffic

YouTube's monetization system encourages some creators to earn real money, creating a division between 'haves' and 'have-nots,' which motivates others to strive for success. This incentive model differs from traditional media companies or personal websites. By focusing on removing entry barriers, enhancing publishing ease, and enjoying the process of content creation, a team increased their desire to publish. This led to increased traffic as the audience gravitated towards the fun and engaging content.

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