Embracing conflict and avoiding consensus for innovation

Embracing conflict and avoiding consensus can foster innovation by allowing the consideration of different ideas. It's important to accept that not everyone will agree, and the goal should be to find the best of the different ideas rather than reaching consensus. Conflict should be embraced as a means to exchange ideas and find the best solutions, as it can stimulate innovation. While conflict may feel uncomfortable and defensive, it can lead to better outcomes by challenging existing ideas and stimulating the brain's response to find better solutions.