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The Devil’s in the Details: Why Metrics Matter, with Peter Mahoney
The Marketing Millennials
Understanding Metrics and Calculations in Marketing
It is crucial for marketers to understand how metrics such as conversion rates, organic versus paid calculations, and CAC are calculated. By comprehending these nuances, marketers can effectively communicate with finance and CEOs, demonstrating a comprehensive understanding of the business. Having a basic understanding of business operations is essential for career progression in any marketing role. Collaborating with finance to create templates for calculating metrics can align perspectives and lead to more meaningful discussions. By involving finance in measurement strategies, marketers can enhance their expertise and credibility within the organization.
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