1min snip

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#355 Rare Bernard Arnault Interview

Founders

NOTE

Gossip is Free Advertising and the Power of Branding

Gossip acts as free advertising, as seen in the case of Christian Dior and LVMH, where objectionable news spread globally through newspapers. Understanding the power of a great brand allows companies to raise prices significantly, leveraging the brand as a moat. By increasing prices post-acquisition, a company like Tiffany saw its US customers spend more, showing the untapped pricing power inherent in great brands.

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