Companies embraced racial justice activism in 2020 through various approaches such as powerful ads like Nike's 'Don't Do It' and Old Navy's 'We Are We.' Ben and Jerry's launched a podcast on racial violence, while Uber's ad urged deleting the app if racism is tolerated. Corporate pledges of $50 billion for racial equity included scholarships and funding for online creators. This surge in brand activism was part of a broader trend of brand politics during the Trump era, encompassing causes like gun control and environmental responsibility. The crescendo of Black Lives Matter advertising in 2020 followed earlier attempts by brands to align with the movement in the mid to late 2010s.