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David Senra - Passion & Pain - [Invest Like the Best, Forever Episode]

Invest Like the Best with Patrick O'Shaughnessy

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Walt Disney's Strategy for Disneyland Funding and Marketing + David Ogilvy

Walt Disney revolutionized the amusement park industry by recognizing the low reputation of existing parks as an opportunity to create a high-quality, innovative park. To fund Disneyland, Disney ingeniously combined financing and marketing by hosting a weekly TV show that showcased both his animations and the park's developments, effectively turning it into a compelling advertisement. This strategic move not only secured funding from ABC but also generated substantial public interest and anticipation. Disney's approach illustrates the powerful impact of revealing the process behind a product as a form of art, a theme also evident in the successful marketing strategies of other notable figures like David Ogilvy.

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