Strategic Approach to Lead Magnets and Conversion Goals

Start by figuring out the business concept before creating a lead magnet. The lead magnet should be a valuable freebie that incentivizes people to provide their email. Define your conversion goal, whether it's gathering a targeted audience for sponsorship or selling a specific product. Optimize your lead magnets to attract the right audience who are more likely to convert. Avoid the common mistake of starting with an email list and lead magnet before defining your business concept.