Generational Waves of Innovation in Finance

In the financial advisory sector, there is a generational shift with older advisors and clients in their 50s, creating opportunities for companies willing to innovate. Historically, waves of new financial brands emerged as different generations came of age, like with Schwab in the 70s catering to the younger demographic embracing new trading methods. Current companies like Coinbase, Square, Wealthline, Acorns, and Chime are gaining scale by providing value and catering to the needs of the younger generation, similar to past successful ventures targeting different age groups.