The pivotal year of 2000 marked a significant shift in the tech industry's approach to policy and lobbying. Following the DOJ ruling on Microsoft and key political changes, numerous professionals from the Clinton-Gore administration transitioned to roles within tech companies, notably in Silicon Valley. This influx of experienced policy veterans catalyzed the establishment of formal policy shops within burgeoning companies like Google and Facebook. As these firms recognized the necessity of engaging with traditional lobbying strategies, they invested heavily in expanding their lobbying operations. This growth was aimed not only at mitigating regulatory pressures but also at fostering better understanding among politicians regarding the technology being developed. The tech sector's evolution during this period reflects a proactive effort to bridge the gap between innovation and regulation.

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