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April Dunford on product positioning, segmentation, and optimizing your sales process
Lenny's Podcast: Product | Growth | Career
Positioning in early startups
Early stage startups often develop a positioning thesis which outlines their competitive landscape, differentiation, and target market. However, this thesis is inherently based on assumptions and is rarely fully accurate at launch, as the company typically lacks extensive customer feedback. Thus, maintaining flexibility in positioning allows the startup to adapt and respond to market dynamics and customer needs, facilitating better alignment with actual demand as the product evolves. Emphasizing alignment internally while being open to market-driven changes can significantly enhance the startup's chances of success.
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