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The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21
The Transaction
Maximize Impact with Targeted Alerts
Effective go-to-market strategies rely on sending targeted alerts connected to specific accounts and contacts, outlining desired outcomes and qualification signals. Highlighting data points such as high usage, overages, or competitive risks enhances the urgency and relevance of these alerts. Presenting raw data—such as usage percentages and conversation counts—allows clarity and specificity in communication. Furthermore, enabling direct access to playbooks ensures that responses are informed and actionable, aligning qualification signals with opportunities to report on revenue conversions effectively. Integrating these playbooks into various platforms enhances overall workflow and engagement.
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