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Barefoot Wine: Bonnie Harvey and Michael Houlihan
How I Built This with Guy Raz
Focus on Everyday Wine Choices
Most wine marketing has traditionally focused on vintage and origin, appealing to a small percentage of consumers who seek premium selections. However, the average consumer prioritizes accessibility and convenience over specificity when it comes to everyday wine consumption. There exists a significant market for wines that cater to casual drinking occasions, such as a Tuesday night meal, suggesting a demand for affordable, approachable options without the need for a specific vintage or exclusive grape varietals.
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