Predicting Future Disruption

Predicting future disruptions in industries is challenging as the true impact may only become evident in hindsight. For example, the emergence of Airbnb completely transformed the concept of hotels, shifting not just consumer habits but also the very nature of the industry. Similarly, Apple's iPhone revolutionized the mobile phone market by redefining the device as a small computer rather than just a phone with a touch screen, making it difficult for competitors to keep up.