The Greatest Skill Of The 21st Century (The Top 1% Exploit This)
The Koe Cast
7. Social Proof
Using social proof is the seventh commandment of engagement. It creates an information gap and makes people take your content more seriously. Flexing your results or credentials can be seen as cocky, but using social proof in a humble way like Justin Welsh does can be effective. Demonstrating your revenue with a screenshot is a powerful example of using social proof to make a point.
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