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The New Playbook: Signal Based Selling with Jen Igartua - The Transaction - Ep # 21
The Transaction
Marketing's Revival in Outbound Engagement
The potential to automate the initial outreach in sales processes presents a significant shift in how marketing and sales collaborate. By reassigning the first touch of outbound engagement to marketing, organizations could streamline the process, similar to automated product onboarding and nurturing campaigns. This approach challenges traditional roles, suggesting that if marketing can effectively personalize messages, the need for sales development representatives (SDRs) in the initial contact phase may diminish. Essentially, marketing-led outreach could optimize engagement and efficiency while enhancing the customer experience.
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