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792: Perfect Sitemaps for SEO
Syntax - Tasty Web Development Treats
Prioritize Last Modified Over Frequency
Change frequency and priority settings do not significantly impact Google's indexing, as Google ignores both. However, Bing acknowledges priority, making it somewhat relevant for that search engine. The critical factor for all search engines is the 'last modified' date, which should accurately reflect the actual update time of a page. Resetting the 'last modified' date to the current date every time an update occurs will invalidate its usefulness for content freshness. Consistently using the true last modified date is essential for effective SEO.
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