1min snip

The Journal. cover image

Can the WNBA Cash in on the Caitlin Clark Effect?

The Journal.

NOTE

Maintaining Composure in Face of Defeat and Leveraging Sponsorship Opportunities

The basketball player is described as competitive and feisty on the court, but composed and gracious in interviews even after losses. Despite not being paid a salary, she is now able to sign sponsorship deals under new NCAA rules, allowing her to make money, build a brand, and work with well-known companies to appear in national TV commercials.

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