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How To Influence People: Marketing Secrets Behind The World’s Biggest Brands - Rory Sutherland

Deep Dive with Ali Abdaal

NOTE

How Loyalty Programs can Inform Tax Policies

Dropping prices by a certain percentage may not retain long-term value for customers compared to giving back in points or rebates/nAnnual tax rebates may be appreciated more than just a reduction in tax rate as it retains its salience in perpetuity and is seen as a bonus rather than a price cut/nExceptional circumstances may call for different approaches

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