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How To Use Unexpected Content To Grow Your Newsletter And Social Following
Clients from Content
Harness Community to Expand Your Reach
To effectively grow your social media following, focus on four key strategies. First, create recurring content shows to foster engagement and anticipation. Second, align your content with established popular themes or topics to attract an existing audience. Third, highlight others in your content, particularly those you wish to connect with; this not only builds goodwill but encourages sharing. Finally, leverage your pin tweet or featured posts as community hubs that invite interaction and introductions, as exemplified by Christina Garnett, who effectively created a space for marketing professionals to connect, thereby positioning herself at the center of that community.
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