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Inside the Elon-Substack Drama with Chris Best & Hamish McKenzie
On with Kara Swisher
Substack: A Model for Success in the Age of Social Media
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- Substack is a business with challenges, from the numbers to the cost of acquisition to the high cost of subsidizing entry for one side of the marketplace.
- The model is either going to be a huge success or a huge flop, but it is a middling success.
- Media institutions will have to determine if they want to be a TikTok or a substack in this new age.
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