Success through Grassroots Growth and Efficiency

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By focusing on grassroots marketing, building a strong brand, and maintaining low costs, a woman was able to rapidly grow her fitness studio business. Starting in 2013, she expanded to 11 studios by 2016 without external funding, eventually selling the business for $250 million after ten years. She demonstrated a remarkable growth mindset and was adept at leveraging funding to pay herself generously while reinvesting in the business.

Episode 610: Sam Parr ( https://twitter.com/theSamParr ) and Shaan Puri ( https://twitter.com/ShaanVP ) talk about the $1b dollar app idea for millennial moms, how Solidcore founder Anne Mahlum emptied her life savings into a pilates studio that she sold for $88M + Shaan writes a movie using ChatGPT.

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Show Notes:

(0:00) APP IDEA: Reddit For Moms

(3:50) Capitalizing on a reverse craving

(14:30) How we use our wives to predict trends

(18:54) Shaan uses ChatGPT to make a movie

(22:56) How to use ChatGPT as an on-demand creative collaborator

(34:14) The mind-boggling story of Solidcore

(37:21) The insane confidence of Anne Mahlum

(41:40) There's no business that looks good on the inside

(44:07) "They drove a clown car into a gold mine"

(47:55) Who's your Elon?

(50:34) Why Ben Franklin and Jesse Itzler are Shaan's entrepreneurial heroes

(55:10) Bryan Johnson's aging leaderboard

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Links:

• Better Than Google - https://tinyurl.com/mskmpysd

• Beehiiv - https://www.beehiiv.com/

• Solidcore - https://www.solidcore.co/

• Anne Mahlum - https://www.annemahlum.com/

• Jesse Itzler’s episode - https://www.youtube.com/watch?v=ff1z3GUcfO8

• I’m There For You, Baby - https://tinyurl.com/2m42ktk9

• TruDiagnostic - https://www.trudiagnostic.com/

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Check Out Sam's Stuff:

• Hampton - https://www.joinhampton.com/

• Ideation Bootcamp - https://www.ideationbootcamp.co/

• Copy That - https://copythat.com

• Hampton Wealth Survey - https://joinhampton.com/wealth

• Sam’s List - http://samslist.co/

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Check Out Shaan's Stuff:

Need to hire? You should use the same service Shaan uses to hire developers, designers, & Virtual Assistants → it’s called Shepherd (tell ‘em Shaan sent you): https://bit.ly/SupportShepherd

My First Million is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Production by Arie Desormeaux // Editing by Ezra Bakker Trupiano