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How EdTech Firm Coursera Is Incorporating GenAI into Its Products and Services

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Harness Global Potential Through Innovation

The transformation of business models through technology enables assets like English courses to reach a global audience, significantly enhancing their value. This shift allows for strategic changes in sales approaches and market reach, positioning companies as global entities. While human translation remains applicable, advancements drastically reduce costs and increase productivity on both individual and organizational levels. The concept of customization at scale exemplifies a breakthrough in educational technology, where tailored learning experiences can now be delivered to vast numbers of learners, a feat that was previously unachievable by humans. This innovation not only illustrates the capabilities of technology but also opens new avenues for businesses to adapt and thrive in a global market.

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