**The under appreciated value of sharing your best information for free. **

Sharing your best ideas for free on social media establishes you as an authority and can lead people to hire you for your expertise. Giving away valuable content for free has no downside, as it can showcase your skills and attract paying customers who appreciate your free content. It is more effective to offer the best information for free and charge for implementation, packaging, speed, and outcomes, as these elements are what truly add value and lead to successful results.